Signage of the Times

I caught a tram into the city today; it was done up with a large advertisement down both sides, the kind that runs up onto the windows, on perforated sheets of plastic. I didn't pay the advertisement any attention till I got off; on a completely white background, in bold-face Helvetica, it said, "You'd notice if we weren't there."

How true. For a start I'd be able to see out the tram windows.

Later, in Swanston Street, I saw a shop that sold freshly squeezed fruit juice; the hoarding touted for business with the words "Fat Free Love Life". I hope they're still around in twenty years or so, when I expect to be looking for some consolation for a fat free old age.