SIUYFA

If you live in Melbourne, you already know that BATBYGOBSTOPL is an acronym for something or other. By now you're bound to have seen that Metlink television advertisement explaining the acronym. The one that strikes you as completely humourless and witless on first viewing and doesn't grow on you - except perhaps in the sense that tinea grows on you - with repeated exposure.

Travelling to the Victoria Market today, by Metlink Tram, I had the misfortune to notice a poster featuring the BATBYGOBSTOPL acronym. To add to my troubles my mind immediately went into Now-What-Does-That-Stand-For-Again (NWDTSFA) mode. Which spoiled the first part of trip for me, until a young woman sat down a couple of seats forward of me, kindly interposing her scoop-necked T-shirt (worn over an under-sized brassiere) between me and the poster.

The title of this post is an acronym too. It stands for What I Wish They'd Told The Smart-Arse Advertising Agency Creative Who Came Up With This Bloody Stupid Campaign.