How to Discredit a Scientific Theory (Without Really Trying)

The Tim Blair Method

1. Create an association between the Theory and a well-known target of ridicule.
2. Cite the opinion of an obscure Canadian columnist who disagrees with the Theory in question.

The Jennifer Marohasy Method

1. Make sure that your readers know that you learnt of the Theory from the ABC. Don't forget to mention the professional incompetence of any ABC journalists you might have spoken to.
2. Invite your readers to provide anecdotal evidence to challenge the theory.
3. Repeat as necessary.