Wednesday, October 25, 2006

What’s My …

Even an old hand with a long established blog might find himself with a thing or two to learn from a relative newcomer. Especially if his blog has limited appeal outside a small circle of readers.

One thing I’ve picked up, while surfing other blogs, is that you’re more likely to appeal to a wide audience with a short, snappy, writing style, long on hyperbole and invective and short on analysis and argument. And short on sentences too. In fact. The. Shorter. The. Better.

Another useful trick, it seems, is to finish every post with a pithy, irritating sentence that doesn’t mean anything at all. No more than two words, three syllables at most. Something like

Catch phrase!

4 comments:

zoot said...

Have you been swimming in Blair's sewer again?

Gummo Trotsky said...

Blair's is not the only sewer on the internet Zoot.

From time to time I take a walk along the bank there, 'cause Timbo has this sneaky habit of linking to your old blog posts via his old blog posts when he's having a slow snark day. So it's wise to keep an eye on the floaty browns.

tigtog said...

It works so well for Blair because to give the man his due, he's a good sub-editor. He knows how to make a grabby headline and end with a leading question.

Pandering to the flying monkeys strikes me as kinda soul-destroying though.

Anonymous said...

i thought you were referring to Andy 'Game On' Landy.


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